If you’re a bookie and you’re reading this, it’s quite probable that you have at least a slight understanding of what price per head is – a.k.a. pay per head, per head, bookmaker services – which means that you have probably read all that stuff out there explaining the different advantages of hiring a price per head company versus going solo, or worse, not doing anything at all. The problem with that is, it still doesn’t explain why should you go ahead and trust complete strangers to deal with your customers (as the call-center is one of their main attractions) or be willing to pay a continuous fee per active player when you’re the one who had to deal with them.
Yet, there are two reasons for which price per head services are a pretty sweet deal – assuming you find a good provider and don’t fall for any of the useless ones, which unfortunately are most – these are Continue reading
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